The Decorium
@THE_DECORIUM
Lucy, founder of The Decorium, approached Shropshire Marketing to help enhance her online presence through Paid Ad Campaigns on both Facebook and Instagram. We developed a strategy to nurture her existing, loyal, local customer base, encourage sales through re-targeting and introduce the iconic e-commerce shop to a new audience.2024 was the year The Decorium launched it's own perfume, Sloane Le Soir, of which Shropshire Marketing executed a full pre and post launch campaign to drive sales and awareness of the beautiful new scent. For the launch of Sloane Le Soir, we developed a comprehensive strategy designed to captivate The Decorium's ideal audience and establish the brand as a standout in the market. To bring this vision to life, we took to the streets of Tettenhall, Wolverhampton (home of Lucy's Boutique) and produced a suite of visually striking assets, including high-quality static imagery that ignited anticipation ahead of launch. Complementing this were dynamic video campaigns that told a story of sophistication and versatility, resonating with both 20-somethings and 60-somethings alike. The campaign messaging was woven seamlessly across all channels, emphasising themes of timeless style, affordability, and self-expression.From pre-launch teasers to a bold reveal across digital platforms, every element of the campaign was planned to generate buzz, build anticipation, and drive engagement. The result was a cohesive, multi-channel launch that positioned the perfume as a must-have for its diverse audience.
